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Dunkin Donuts

SOUTH AFRICA LAUNCH

Summary: 

Dunkin Donuts launched in South Africa with a string of activations and one record breaking launch event. Building up to the launch of their first store in South Africa, Activent were responsible for all activations and coffee and donut tasting around Cape Town. We took promoters to business parks, malls and universities to test the coffee and donuts with consumers. The launch event was held at their N1 City flagship store. Here we turned the parking lot into a festival ground where we had larger then life custom made donut trampolines, photo booths, dunkin donut crafts tables for kids and of course performances from some of the countries finest acts including The Kiffness. The day was a huge success with Dunkin Donuts breaking the world record for the amount of donuts sold in a day. We exceeded our sales by 100% with 100 000 donuts sold on the day and over 2 500 coffees sold too.