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#LifeofTomy Campaign


From Concept and ideation right through to the execution, Activent managed the 2018 Tomy university and mall activations across the country. We custom built a Tomy Claw machine that students could play to win an array of Tomy prizes.
In order to play the machine, students were asked to post to social media (Instagram & Twitter) a picture of their favourite new Tomy Takkie (which was on display) and why they liked them. The tweet activated the claw machine and you were allowed a go to try collect a
show and win prizes.
Activent were responsible for all the creative on this project putting together over 10 initial ideas before we settled on what would work best within the clients budget. After the creative and ideation process we were put to the test of a short deadline and built the stand
and developed the claw machine within 2 weeks. We then went around the country activating at universities and malls, providing our promoters in every region who were managed by our on the road field manager.